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Meta Ads

Full-funnel Facebook and Instagram ads, not just inventory posts

Prospecting, retargeting, and behavior-based ads that follow buyers through the whole shopping journey — not just inventory catalog ads and boosted posts.

A sponsored Facebook ad for a 2025 Freightliner Cascadia semi truck listing

Most dealers only run inventory ads — that's a fraction of the buyer journey

Inventory ads alone miss most of how buyers actually move through Facebook and Instagram before they're ready to submit a lead. We build a full-funnel strategy — prospecting, inventory, service offers, event and holiday promotions, and video — so your dealership shows up at every stage, not just the last click.

Every campaign is built around your actual goals — moving specific model lines, filling service bays, promoting an event, or just staying visible in your market.

A Facebook ad creative paired with an audience targeting panel showing location and behavior-based options

Ads that change based on how a shopper actually behaves

A shopper who views a VDP and leaves gets shown that exact vehicle again, paired with a lead form built to bring them back — not a generic ad that ignores what they already looked at.

Retargeting recaptures shoppers who left without converting, and every lead form, Messenger conversation, and website conversion feeds straight into your CRM for immediate follow-up.

What's included

Full-funnel campaigns

Prospecting, inventory, service, and event ads working together, not run in isolation.

Behavior-based retargeting

Ads that adjust to the exact vehicle a shopper already viewed.

Inventory catalog ads

Dynamic creative built around real units on your lot.

Video and photo creative

Built around actual inventory and offers, not stock imagery.

CRM-connected lead forms

Every lead form and Messenger conversation feeds straight into your CRM, with monthly reporting tied to real outcomes.

What makes this different

Other agencies
Generic content copied across every dealer client
One-size-fits-all reporting disconnected from real leads
Cookie-cutter strategy with zero dealership-specific context
Set-and-forget campaigns nobody revisits
Junior staff running your account with no automotive background
Dzi Consulting
Content built around your actual inventory and market
Reporting tied to calls, leads, and sales — not vanity metrics
Strategy built by someone who's worked inside a dealership
Ongoing optimization every month, not a one-time setup
Direct access to the person actually running your account
Who it's for

Dealerships running inventory-only Facebook and Instagram ads and missing most of the buyer journey — or that want a full-funnel strategy alongside their Google Ads spend.