Digital marketing for commercial truck, heavy equipment, and fleet dealers
SEO, paid search, and CRM follow-up: real fleet marketing built around spec, use case, and Class, the way fleet managers and owner-operators actually search.
Fleet buyers search by spec, not by brand tagline
Fleet managers and owner-operators search by spec, use case, and Class (day cabs, sleepers, reefers, work trucks), not by brand tagline. We build content around the exact comparison searches that signal a buyer is ready to spec a unit, and the vocational and Class-specific terms generic agencies skip entirely.
This audience does more research before contacting a dealer than almost any other segment, comparing engine specs, drivetrain configurations, and dealer service capability before they ever pick up the phone.
Long sales cycles need follow-up that doesn't drop the ball
Commercial and heavy equipment purchases move slower than a retail car sale, and a lead that goes cold after the first call is a lost unit. We tie CRM follow-up directly to your inventory and service capabilities so nothing slips through during a multi-week or multi-month buying cycle.
Parts and service search volume is real too: Google Business Profile optimization for your service bay captures fleet customers who need their trucks running, not just buyers shopping for a new one.
What we cover
Local SEO for commercial buyers
Map pack and "near me" rankings for fleet and owner-operator searches.
Spec-driven content
Day cabs, sleepers, vocational trucks, and Class-specific comparison pages.
Google Business Profile
Optimized for both sales and service/parts search intent.
Paid search for high-intent buyers
Campaigns built around spec and comparison searches, not broad terms.
CRM follow-up for long sales cycles
Automated sequences that keep a lead warm across weeks, not days.
Common questions
Do you cover both truck sales and heavy equipment?
Yes: the same spec-driven approach applies whether the inventory is Class 8 trucks, vocational units, or heavy equipment.
How do you handle service and parts search traffic separately from sales?
Your Google Business Profile and local content get structured to capture both intents: a fleet manager searching for service isn't the same buyer as one shopping for a new unit, and the content reflects that.
What does "spec-driven content" actually mean?
Pages built around real comparison searches (engine specs, sleeper vs. day cab, Class and vocation) instead of generic "trucks for sale" pages that ignore how this buyer actually researches.
Commercial truck, heavy equipment, and fleet dealers who want digital heavy equipment marketing, not just a single channel, for buyers who already know what they're looking for.