Writing
Dealer marketing, without the jargon
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How Much Should a Truck Dealership Spend on Marketing in 2026?
Medium- and heavy-duty truck dealers spent $859 in advertising for every new truck they sold in 2025, up 68% in two years. Here are the real benchmarks, a budget by store size, and a calculator to run your own numbers.
Commercial Truck Dealer MarketingMarketing BudgetDealer Marketing -
The RV Dealer Marketing Playbook
RV buyers don't search like car buyers, and most agencies market them the same way anyway. Here's what actually moves units for RV dealers: by search pattern, by season, and away from the listing sites eating your margin.
RV & PowersportsLocal SEODealer Marketing -
5 Google Ads Mistakes Dealerships Make
Most dealerships pay too much for too few leads on Google Ads. These are the five mistakes we see on almost every audit, and how to fix each one.
Google AdsPPCDealer Marketing -
The 2026 Dealership SEO Guide
A practical, no-fluff guide to ranking your dealership on page one of Google: covering VDP optimization, local SEO, backlinks, and the mistakes most dealers make.
Dealership SEOLocal SEOAutomotive Marketing