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Email Marketing

Turn your database into repeat sales and service revenue

Segmented email campaigns that stay in front of past buyers, unsold leads, and service customers — so the pipeline you already paid for keeps producing.

An email inbox showing a "New Arrival: 2017 Peterbilt 579 Day Cab" campaign from Truck Valley

Your CRM is a dormant database of people you already paid to acquire

Your CRM is full of buyers, unsold leads, and service customers you already paid to acquire — and most dealers never market to them again after the first touch. We build segmented email programs that keep your store in front of that database: equity offers to past buyers, re-engagement for cold leads, and service reminders that bring people back.

Every send is tied to your CRM and DMS, so the right message reaches the right customer at the right point in their ownership cycle.

Segmented dealership email promotions for SUV trade-ins, RV, boat, and powersports deals reaching a customer's phone

Selling to someone you already have costs less than finding someone new

Selling to an existing customer costs a fraction of acquiring a new one, yet most dealership databases sit dormant, producing nothing.

Well-timed equity and service emails drive both front-end and fixed-ops revenue from customers you've already earned once.

What's included

Database segmentation

Grouped by ownership stage and behavior, not blasted as one list.

Equity and upgrade campaigns

Trade-in and upgrade offers sent to past buyers.

Re-engagement sequences

Built to revive cold and unsold leads.

Service and retention reminders

Keeping customers coming back for fixed ops.

CRM integration and reporting

Every send tracked and tied back to your system.

What makes this different

Other agencies
Generic content copied across every dealer client
One-size-fits-all reporting disconnected from real leads
Cookie-cutter strategy with zero dealership-specific context
Set-and-forget campaigns nobody revisits
Junior staff running your account with no automotive background
Dzi Consulting
Content built around your actual inventory and market
Reporting tied to calls, leads, and sales — not vanity metrics
Strategy built by someone who's worked inside a dealership
Ongoing optimization every month, not a one-time setup
Direct access to the person actually running your account
Who it's for

Dealers sitting on a large customer database who want to generate sales and service revenue from people they've already acquired, not just chase new leads.