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Google Ads

Stop overpaying for bad leads — Google Ads built for dealerships

Search engine marketing, inventory, and call campaigns targeting in-market buyers — not tire kickers, not junk clicks, not wasted spend.

A Google search results page showing sponsored vehicle listings across trucks, SUVs, RVs, boats, and powersports

Most dealership ad accounts are bleeding money

Most dealership Google Ads accounts are bleeding money on broad keywords, bad placements, and no negative lists. We build and manage tight, buyer-intent search engine marketing campaigns — search, vehicle listing ads, call-only, and remarketing — dialed in around your inventory, market, and margins.

Every dollar has a job — bring in buyers who are ready to call, submit a lead, or walk onto your lot. It's advertising for auto dealers built around margin, not just clicks.

A Performance Max campaign dashboard feeding into AI Overviews and optimized landing pages

Wasted spend is the default, not the exception

Poorly managed accounts waste 30 to 50 percent of spend on the wrong searches, and third-party listing sites keep raising cost-per-lead — direct ads give you back control.

Buyers researching on Google are the highest-intent traffic you can buy, which is exactly why the account structure matters this much.

What's included

Buyer-intent targeting

Keywords and audiences built around real purchase intent.

Inventory-specific ad groups

Vehicle listing ads structured around what's actually on your lot.

Call-only and lead form campaigns

Formats built for how dealership buyers actually convert.

Remarketing

Campaigns that bring back past site visitors who didn't convert.

Call tracking and reporting

Lead attribution and monthly reporting tied to real outcomes.

What makes this different

Other agencies
Generic content copied across every dealer client
One-size-fits-all reporting disconnected from real leads
Cookie-cutter strategy with zero dealership-specific context
Set-and-forget campaigns nobody revisits
Junior staff running your account with no automotive background
Dzi Consulting
Content built around your actual inventory and market
Reporting tied to calls, leads, and sales — not vanity metrics
Strategy built by someone who's worked inside a dealership
Ongoing optimization every month, not a one-time setup
Direct access to the person actually running your account
Who it's for

Dealerships that are spending on Google Ads but aren't sure what's working — or that want to grow beyond what SEO alone can deliver.